When creating or claiming a business directory citation it is important to fill out three pieces of crucial information about your company: Name – This should ideally be your branded trading name. Local telephone number – This should match the number given on your own website. Physical address – Again this should be consistent with the address on your website. amandadavis.ml Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results.